Vital Essentials

Great tastes that feel great to give.

“Who’s a good puppy? Who wants a treat?” OK, the dog voice you use may not be as sappy as ours, but we bet you love rewarding your pooch. Here’s something to get excited about: healthy Vital Essentials® treats and snacks —freeze-dried or frozen—in convenient packaging.

Choose the protein your dog likes best. Our products are purely raw, with no “junk” ingredients.

Vital Essentials Freeze-Dried Treats™, made with only fresh, whole, single-sourced USDA animal protein, are loaded with essential nutrition that dogs instinctively crave. Not to brag, but our freeze-dried Minnow treats for dogs won a 2016 Family Choice Award.

Vital Essentials Freeze-Dried Snacks give your dog an added boost of vitamins, protein, and stimulation, while helping keep teeth strong and healthy. Vital Essentials Freeze-Dried Snacks (turkey necks and salmon skins) and Vital Essentials Frozen Bones provide healthy and delicious between-meal satisfaction.